St. Louis, Missouri Metropolitan Police Department Enhances its Media Relations and Messaging Strategy
By Will Werner, Analyst, Technological Solutions and Investigations, St. Louis, Missouri Metropolitan Police Department and Laura McElroy, McElroy Media Group It’s law enforcement's job to keep our communities safe, but they can’t do it alone. Officers must work with...
How Law Enforcement Can Use a New Crime Fighting Tool, Program or Operation to Strengthen Community Relationships
Laura McElroy, Subject Expert and Communications Strategist Officer-involved critical incidents often lead to turmoil and chaos for a community. They can leave officers feeling frustrated and even resentful of the perceived lack of support and leave citizens feeling...
Facebook’s Algorithm Change Could Affect How Cops Speak to Citizens
"I was glad to join this conversation on how the recent changes to Facebook will force police departments to make changes with their social media outreach." -Laura McElroy View the full article from Quartz Media below: Immediately after a 15-year-old started shooting...
Deploying Social Media Skills in the Fight Against Crime
One of the greatest assets a police department has to reduce crime is an engaged community. Citizens who cooperate with and support their law enforcement agency are more likely to call, tweet, message or text officers when something is amiss; they will work with...
The Breakfast of Law Enforcement Champions
It's called the most important meal of the day, but breakfast is often overlooked by people moving too fast - late to work, late getting kids on the bus or one too many smacks of the snooze button. Recently, the Fairfax County Police Department's Media Relations...
Police PIO’s Changing How They Communicate to Keep the Public Engaged
The role of a Police Public Information Officer has changed dramatically in the last decade. Even as broadcast news was expanding beyond the traditional 6 and 11 pm newscasts and executives were deciding how to maximize internet news; social media was not yet a...
Earned Media: Going, Going, Gone – Social Media
Earned Media: Going, Going, Gone - Social Media Social Media has forever changed the definition of Media Relations. At one time promoting your company or agency was all about getting news coverage on TV and radio or getting an article in a newspaper or magazine. But...
Debate Over Body-Worn Camera Video
North Carolina’s Body-Worn Camera Law Raises Questions A recent survey shows almost all large police agencies in the United States are either using body-worn cameras (BWCs) or in the process of implementing the technology). Many of these agencies give similar...